Located in Bugis, a popular hangout destination for youths located in town, Soyato strives to bring a healthier version of ice cream to the masses.
The brainchild of 2 young entrepreneurs, Verleen Goh and Alan Phua, Soyato has come a long way since it was first conceptualized.
Ice cream has always been Verleen’s favourite food. However, too much ice cream is not good for the body as its fat and cholesterol laden since its major composition is cream and eggs. Definitely not something we ladies want!
Armed with a degree in food science, and fresh out from university, Verleen decided to put her knowledge and skills to the test by experimenting if desserts can be made healthy. I guess she simply wanted to have unlimited servings of ice cream without the guilty feeling that hits when you know you’ve over-indulged! 😉
Together with Alan, who is a business graduate, they decided to venture into the F&B (Food and Beverage) industry.
With a solid business plan, they pitched their healthier ice cream concept to SPRING Singapore, and are the 1st ever food retailer to receive funding from Start-Up@Singapore (S@S). If you are interested, you can read more about their food journey here.
Soyato, a soy-based ice cream free of milk, cream and eggs is born, to cater to anyone who prefers a healthier alternative. Why so?
Because Soyato is made from soy, it contains lots of beneficial isoflavones, which are natural antioxidants. Taking reference to much research that has been conducted on isoflavones, some of the benefits of the consumption of soy products complied are the reduction in heart diseases, easing of menopause symptoms, and protection against osteoporosis and prostate problems.
In addition, Soyato contains all the essential amino acids required by the body with less than 5% fat too! As Verleen says, “compared to regular ice cream, Soyato is about 1/2 the calories and 1/3 the fats. Plus Soyato is cholesterol free!”
Now, its time to rejoice and start digging into a cup of Soyato! 🙂
An unexpected result from the creation of Soyato is that vegans and those lactose-intolerant can enjoy ice cream too! Which I think is very cool, because Soyato was simply created out of the want of a healthier ice cream alternative.
On my visit last Thursday, Verleen (above in picture) informed me that she has just recently changed the base formulation to make it creamier. Having eaten at Soyato previously, I had to give this new formulation a go, to taste for myself if it tastes better.
As a vegan, as long as there is yummy vegan food, I get excited. To keep my excitement in check, I approached my non-vegetarian friend, Jeff, if he would be interested in helping me with the photography. Jeff, who is an aspiring photographer in the last semester of university, agreed and the both of us, had a cup of Soyato ice cream each.
Left: Green Tea with Mango mochi topping ($3.70)
Right: Durian (premium flavor) with Peanut topping ($4.20)
The both of us fell in love with the Green Tea flavor, to which Verleen informed us that it is the first product tested and given the healthier choice logo. Yayy! 🙂
The texture of the ice cream is much creamier this time round and we devoured our ice cream in a few minutes. Jeff commented that compared to regular ice cream, Soyato does not leave a sticky after taste in the mouth.
Having been a long-time customer at Soyato, I was pleasantly surprised when I learnt that Soyato prides itself on the consistency of its ice cream. It does not matter when you swing by Soyato, you can rest assure that the taste of each batch is consistent, exactly the way you last tasted it. Something that as a consumer, you take for granted but to businesses, this presents them a real challenge.
How do they achieve this?
Top row: Premium flavor, $3.80 per scoop.
Bottom row: Regular flavor, $3.30 per scoop.
I’m sure that you, my readers, will be glad to know that Soyato focuses a lot on quality assurance by using high quality ingredients, including fruit purées and nut pastes from Germany and Japan. For example, Soyato’s black sesame ice cream (bottom right), uses black sesame paste imported from Japan.
The best selling flavors at Soyato are the Cookie Explosion (premium flavor, made from cocoa powder and oreo) and Honey Lemon.
To summarize, all ice cream flavors and toppings are vegan, except Honey Lemon and marshmallow topping, which is clearly labeled. One thing to note is that vegan sundaes are now available upon request. If you’re unsure, simply ask the staff on duty, they will gladly guide you. 🙂
One distinct feature of Soyato is their marketing strategy. They never fail to roll out discounts to make us consumers (and our wallets) happy! Just keep a look out for their discount signages.
And…for foodies out there, Soyato recently rolled out a workshop where you can make your own ice cream during high tea or lunch time. Vegetarian and vegan meal options are available upon request.
If you are unable to make it down for either of the sessions, you can simply request for Soyato to come to you! Just drop them an email at firstname.lastname@example.org to work out the details with them. 🙂
As a form of thank you for you, my loyal readers…simply quote this blog, “SGVegan” when you sign up for the workshop to receive a $5 voucher!
So what are you waiting for? Having read about the benefits of Soyato, all you simply need to do is head down for a scoop (or more)!
Soyato is located at 200 Victoria Street, Bugis Junction, B1, #B1-K5 (in front of KFC), Singapore 188021.
See you there! 🙂