Green Pea Cookie, a successful Kickstarter campaign

Green Pea Cookie, a successful Kickstarter campaign

During World Vegan Day last year on 1 November, I had a mini gathering for friends during which we sampled some green pea cookies from Green Pea Cookie.

Green Pea Cookie packets

The Green Pea Cookie team launched a successful Kickstarter campaign on the 3rd of February​ 2015 to increase their exposure in the US and Singapore market and raise funds for operations. In a mere 7 hours of campaign launch, the Green Pea Cookie team managed to raise a campaign target of $5,000​. Till date, Green Pea Cookie has raised over $26,000​, gained over 850 backers ​and have a total of 35,000 cookies pledged​. The campaign is also a Kickstarter Staff Pick and we have been featured in US media such as Huffington Post and various US based vegan food blogs.

Here is the team:

Green Pea Cookie Co-Founders
Green Pea Cookie Co-Founders (From left to right: Tan Ying Quan, Larissa Russell, Fiona Lee)

Green Pea Cookie is founded by 3 co-­founders, Tan Ying Quan, Fiona Lee and Larissa Russell (above). Ying Quan, aged 24, is currently a Year 4 NUS undergraduate studying Human Resource Management. Fiona Lee, aged 23, recently graduated from NTU with Bachelors in Accountancy and Marketing. Lastly, Larissa Russell, aged 23, is currently working as an analyst in a technology startup called Visually in San Francisco. Larissa is also the only American in the team while Ying Quan and Fiona are Singaporeans.

The idea for Green Pea Cookie first started when Ying Quan went on the NUS Overseas College Program (NOC) in Silicon Valley in year 2014, a one year entrepreneurial program where he worked for Visually as a growth hacker. In June 2014, halfway into the program, Ying Quan asked his parents to bring over some Green Pea Cookies from Singapore during their visited because he wanted to share some Singaporean delights with his colleagues. To his surprise, he watched as his colleagues devoured the box of cookies in just one afternoon.

Green Pea Cookie

To most of us here in Singapore, Green Pea Cookie is a festive cookie that makes its appearance during Chinese New Year. However, most people in US have never heard of the Green Pea Cookie and they were surprised to hear that the cookies were made from roasted green peas. They were fascinated by the use of vegetables in making cookies.

To reach a bigger audience, the Green Pea Cookie team made the recipe Vegan and offered a Gluten-­Free option. This provided them the chance to reach out to the masses in the US with a novel and great tasting guilt-­free snack. The cookies are sweet and savory, slightly crunchy throughout and creamy at the same time.

Green Pea Cookie Background

Recently, in August 2015, the Green Pea Cookie team has brought the world’s happeaest cookie back to Singapore, setting up their local operations to handcraft each cookie to perfection locally. The Green Pea Cookie team has also launched their online shopping cart on the 11th October 2015, shipping Green Pea Cookie throughout Singapore and US.

My thoughts (Summarised from those of us at the gathering):

Having had other vegan green pea options, I found the Green Pea Cookies a tad sweet, and not as finely grinded that I experience a “melt-in-the-mouth” taste.

However, the Green Pea Cookie team has done a fantastic job behind the marketing. You experience a sense of happiness when you put a piece of “Peater” in your mouth. Peater is the name the Green Pea Cookie team named their original green pea cookie.

Green Pea Cookie Peater

This does brings a sense of justification to the price of the Green Pea Cookies, although I do hope the Green Pea Cookie team will improve their box packaging as the plastic pack is sealed manually with a clip.

I wish the Green Pea Cookie team success in the year 2016 ahead! 🙂

Online:
There are 36 cookies per box.
One box of Green Pea Cookies = $14
Four boxes = $56
Eight boxes = $112

At events (e.g. PasarBella – A Farmer’s Market), both boxes and packs of cookies are sold:
There are 10 cookies per pack.
One box of Green Pea Cookies = $14
One pack of Green Pea Cookies = $4

You can find Green Pea Cookies on their website, Facebook, Instagram and Twitter.

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A Kinder Christmas Dinner

A Kinder Christmas Dinner

Hello everyone! 🙂 Its been a while since the last post and with Christmas and New Year around the corner, I promise you a whole set of upcoming posts. Stay tuned to upcoming posts on vegan pasta, safe and green spring/house cleaning products, natural anti-itch and scar removing cream, cashback shopping, and many more! Yes, there are so many things I want to share with you so please input your email address on the top right corner of this page to stay posted yeah? 😉

In this post I will be highlighting a great dish – vegan Turkey! With the upcoming Christmas celebrations, I thought it would be great to make known this exciting dish, that is not only kinder to the live turkeys, but also to your health and your family too!!

Genesis has created this awesome kind vegan turkey dish for everyone to enjoy for this Christmas if you’re dining in:

Genesis Christmas Turkey Set with Corn Chowder Soup 15.90

Otherwise, you can recreate this dish by buying the whole turkey roll:

Genesis Vegan Turkey

Here’s the close up:

Genesis Vegan Turkey Filling

I’ve brought many friends to Genesis when they were at Boat Quay and all love their food. So I am definitely sure this dish will be well-received if you are getting the kinder turkey for your Christmas dinner celebration! 🙂

Genesis has since relocated and the new place is very spacious and nicely done up! Visit them to see what I mean. And they give a card* for 10% discounts now too.

115 Owen Road, Singapore 218922
(Just 1 min away from Farrer Park MRT)
Tel: +65 6438 7118
Opening hours are:
Sunday-Thursday: 9.30am – 9pm
Friday: 9.30am – 3pm
Saturday: Closed
Call them for bookings!

 

MRT directions:
Farrer Park MRT Station via North East Line. Walk to the station exit – Race Course Road Exit D. It will bring you to the Taxi stand. Walk about 50 metres will bring you Owen Road/Race Course Road junction and then turn left. The second building on the left side of the road is where we are located.

 

Vegan Bread Making Class this Sunday, 22 November 2015, 3-6pm at Genesis

Hi all!

Are you are interested to learn how to make healthy vegan bread hands-on (no kneading required) with an oven?

SGVegan Breadmaking class

Agnes, who used to work in Genesis @ Boat Quay, is conducting this 3 hours class this Sunday at the new and more beautiful location of Genesis at 115 Owen Road, just a 5 min walk from Farrer Park MRT.

If you are interested, you can contact Agnes at +65 9145 4218. The cost of the class is SGD120. Please transfer the amount to POSB Savings 035 35484 0 and inform Agnes of your attendance.

New Vegan Miso Soup from The Soup Spoon…hopefully its Vegan

New Vegan Miso Soup from The Soup Spoon…hopefully its Vegan

Got the latest September newsletter:

SGVegan_The Soup Spoon Miso Red Rice Stew with Wakame

Ok, so the page does not show any ingredients of this soup.

Further sleuthing on the page by clicking on “Souper Inspirations”, I came to the story behind this stew: http://www.thesoupspoon.com/souperinspiration-vegan-red-rice-miso-stew-with-wakame/

Nope, no ingredients list, but only a photo of the ingredients used:

SGVegan_TSS_VeganMisoRedRiceIngredientsUsed

Ok, looks good. Looks vegan.

For the rest of you who are confused, The Soup Spoon’s previous new stew, Japanese Style Vegan Sweet Potato Curry is not vegan even though they stated that it is:

SGVegan_The Soup Spoon Jap Vegan Sweet Potato Curry

Thanks to my reader, Debbie, we quickly verified that Honey was used. According to Debbie, she had emailed The Soup Spoon alerting them of this error.

SGVegan_TSS_VeganSweetPotatoCurry

I got the above photo from The Soup Spoon’s website just a while ago.

Clearly, they still believe that Honey is vegan.

I left a comment, asking them to reclassify this Japanese style sweet potato curry to Vegetarian instead of Vegan.

SGVegan_TSS_VeganSweetPotatoCurry_Comment

Let’s hope they do that soon! 🙂

The Soup Spoon Japanese Style Vegan Sweet Potato Curry

The Soup Spoon Japanese Style Vegan Sweet Potato Curry

* Note: It has come to my attention (Thanks Debbie!) that honey is listed as one of the ingredients. Please do take note if you do not consume honey.*

The latest vegan offering from The Soup Spoon is a vegan spicy Japanese curry:

SGVegan_The Soup Spoon Jap Vegan Sweet Potato Curry
SGVegan_The Soup Spoon Jap Vegan Sweet Potato Curry

iHerb discount in Singapore!

iHerb discount in Singapore!

Just thought to share this with you my readers.

As I mentioned in a previous post, iHerb is the place to get good quality (e.g. organic) supplements and groceries. For health and also, for the home.

iHerb_SGVegan

Take advantage of iHerb’s special weekend discount, and get 10% off on all orders over $40.00 @ http://sg.iherb.com

In addition, enjoy Free SingPost for orders over $40.00. You will see the discount in the shopping cart. Now is a great time to do all your shopping for over 35000 natural products! This offer ends on Monday, August 3rd, at 10 a.m. (PDT) which means 1 am, 4 Aug this 10% discount + free delivery over $40.

Of course, if you apply my discount code of TNQ282, you get $10 off your first order! Enjoy 🙂